Whisky Live Germany 2026: Second Edition at CCH Hamburg

<p>Following a successful debut, the next date is already confirmed: Whisky Live Germany returns on October 10 and 11, 2026 to the Congress Center Hamburg (CCH). For fans of fine spirits and trade professionals in the spirits industry, this date is now a fixed point in the trade fair calendar – and anticipation for the second edition is palpable.</p>

<h2>An Anniversary as an Occasion</h2> <p>Particularly noteworthy: The event coincides with the 50th anniversary year of organizer Kirsch Import. The company, known for its expertise in whisky and spirits import, uses Whisky Live Germany 2026 as a central pillar of the anniversary celebrations. This gives the second edition of the fair a special significance – it symbolizes five decades of experience and passion for whisky culture in Germany.</p> <p>The choice of venue underscores the event's ambitions: The Congress Center Hamburg is among the most prestigious event venues in northern Germany and provides the perfect setting to bring exhibitors, brands and visitors together in an elegant atmosphere.</p>

<h2>Program for Trade Visitors and Connoisseurs</h2> <p>Whisky Live Germany appeals to both interested consumers and trade professionals from retail and hospitality. For industry representatives, the trade visitor day is of particular interest: it takes place on October 11, 2026 from 11:00 to 17:00. During this time window, buyers, sommeliers and restaurateurs have the opportunity to engage directly with exhibitors, taste new products and make business contacts – away from the general public crowd.</p> <p>For whisky culture enthusiasts, the event promises a multifaceted experience: from tastings to masterclasses to direct conversations with manufacturers and importers, the fair aims to showcase the entire range of what the international whisky scene has to offer.</p>

<h3>Continuity After the Launch</h3> <p>The fact that Kirsch Import is now "going into the second round" with Whisky Live Germany, as announced, shows that the concept of the first edition has proven itself. Rather than a one-time experiment, this appears to be establishing a recurring format that aims to position itself long-term in the German trade fair calendar for spirits. For the industry, this is a positive signal: a reliable, annually recurring platform makes long-term planning easier for both exhibitors and visitors.</p>

<h2>Significance for the Hamburg Location</h2> <p>With the renewed staging at CCH, Whisky Live Germany also solidifies Hamburg's position as a venue for high-quality trade fairs in the lifestyle and gourmet sector. The Hanseatic city has a long trading tradition and is regarded as an important hub for international spirits imports – a historical reference that fits well thematically with the fair's orientation.</p> <p>Further information about the event, including details on exhibitors, tickets and the final program, will be published successively on the official website www.whiskylive-germany.de. Interested trade visitors and private connoisseurs are well advised to note the date early, as events of this kind experience considerable interest.</p>

<h2>Conclusion and Outlook</h2> <p>With the confirmed date of October 10 and 11, 2026, Whisky Live Germany sends a clear signal for continuity in the German spirits industry. Embedded in Kirsch Import's 50th anniversary year, the second edition promises not only to write another chapter in the fair's still young history, but also to solidify Hamburg's role as a meeting place for whisky enthusiasts and trade professionals. Anyone interested in the world of fine spirits should mark this October 2026 weekend on their calendar now – further details on the program are likely to follow in the coming months.</p>