Towards Tomorrow: New Bike Show Launches in Cologne in 2027

<p>The European bicycle industry is getting a new home: With the <strong>Towards Tomorrow European Bike Show</strong>, a new international leading trade fair will launch in Cologne from 2027 onwards. The German bicycle industry association ZIV and Koelnmesse officially presented the format on June 22, 2026 in Cologne and Berlin – a step that is likely to fundamentally change the trade fair landscape of the industry.</p>

<h2>A new chapter for the bicycle industry</h2> <p>The first edition of the <strong>Towards Tomorrow European Bike Show</strong> is planned for September 2027 in Cologne. With this, the organizers are responding to a request that came from the industry itself: a global leading trade fair in Germany, which according to their own statements is the most important bicycle market in Europe. In a statement by the organizers it says: "The industry is calling almost unanimously for a globally leading trade fair in what is probably the most important bicycle market: Germany. We are responding to that. With 'towards tomorrow' we are creating exactly the right format."</p>

<h3>Why Cologne?</h3> <p>The choice of location is no coincidence. Cologne is located in the heart of Europe, has excellent international transport connections and high media visibility. A representative of the organizers puts it succinctly: "With towards tomorrow, Cologne becomes a new, international hub for the bicycle industry – with an appeal that extends far beyond Germany." The city is intended to become the central meeting point for an industry that understands itself as a movement forward.</p>

<h2>Eurobike 2026 as a bridge to the new format</h2> <p>Until then, the Eurobike remains relevant as an established leading trade fair. From June 24-27, 2026, it will take place on schedule in Frankfurt and take on an important transition function. Philipp Ferger, managing director of Fairnamic GmbH, describes the role of the event as follows: "The Eurobike 2026 will above all be the communicative starting point for the new concept of the leading trade fair developed with the industry, which will be implemented from 2027 onwards."</p>

<p>Noteworthy is the short-notice return of Shimano Europe to Eurobike 2026 – a surprising move, as the company had previously held back. Shimano will also actively engage in the trade fair advisory board, which will help shape the new leading trade fair format for 2027. Several other major brands have already confirmed their participation in the Eurobike 2026, including:</p> <ul> <li>Canyon Bicycles</li> <li>Raymon</li> <li>Hepha</li> <li>Amflow</li> <li>Mahle SmartBike Systems</li> <li>Valeo Electrification</li> <li>Panasonic Industry Europe</li> <li>Pinion</li> <li>Rohloff</li> <li>Belgian Cycling Factory</li> <li>Gobik</li> <li>Tektro Europa</li> <li>FSA (Full Speed Ahead)</li> </ul>

<h2>Political support and economic significance</h2> <p>At the political level, Eurobike 2026 also receives additional weight: Federal Transport Minister Patrick Schnieder is taking on the patronage. This puts the federal level alongside Hesse's Economy Minister Kaweh Mansoori and Frankfurt's Lord Mayor Mike Josef in the circle of official supporters.</p>

<p>The economic dimension of the industry underscores the significance of these developments: Development and production of bicycles and e-bikes in Europe generate, according to the organizers, added value of almost 30 billion euros and employ more than 75,000 people. A representative of a large retail association sums up the industry's expectations: "We are looking forward to the new leading trade fair with great enthusiasm and confidence."</p>

<h2>Conclusion and outlook</h2> <p>With the announcement of the Towards Tomorrow European Bike Show, a fundamental upheaval in the German and European trade fair landscape for the bicycle industry is taking shape. While Eurobike 2026 in Frankfurt serves as the last edition in the current format and simultaneously heralds the transition to the new concept, Cologne will become the new stage for an industry in transition from September 2027 onwards. Whether the new format will actually establish itself as a global leading trade fair remains to be seen in the coming months – however, the broad support from industry and politics gives hope for a successful start.</p>