NürnbergMesse China celebrates 20 years of success in Shanghai

<p>Two decades of German-Chinese trade fair cooperation: The NürnbergMesse Group looks back on an impressive success story with its Chinese subsidiary. In 2026, NürnbergMesse China celebrates its 20th anniversary – and uses the milestone to mark another achievement: the entire group's first participation in the China International Import Expo (CIIE) in Shanghai.</p><h2>From Shanghai to the World – The Founding Story</h2><p>The roots of NürnbergMesse China date back to 2006. At that time, the NürnbergMesse Group founded NürnbergMesse (Shanghai) Co., Ltd., its first foreign subsidiary – a strategic step that laid the foundation for the Franconian trade fair organizer's international expansion. Just one year later, in 2007, the launch of BIOFACH CHINA marked the first trade fair event organized on Chinese soil. What began as a single format has since become an established part of the Chinese trade fair landscape.</p><h2>Milestones of the Past Two Decades</h2><p>The development of NürnbergMesse China can be aptly described with the formula "From 0 to 1, from 1 to N, from N to infinity" – as the company itself states in its anniversary communications. From a single event, a diversified portfolio has emerged over the years, serving various industries and connecting international companies with the Chinese market. Among the planned highlights in the anniversary year is the embedded world China Conference, scheduled to take place from October 14-16, 2026 at the National Exhibition and Convention Center (Shanghai).</p><p>The company's central message is: Twenty years is a milestone, but also a new beginning. This attitude is also reflected in the official anniversary celebration, scheduled for <strong>November 6, 2026</strong>.</p><h2>Debut at the CIIE: A New Stage for the Anniversary</h2><p>A special highlight of the anniversary year is the entire NürnbergMesse Group's first participation in the China International Import Expo (CIIE) – the ninth edition of the significant Chinese import trade fair. With its own stand in Hall 2.2, Stand C2-02, the corporate group presents itself to an international professional audience. The participation underscores the growing importance of China as a market and innovation hub for the Nuremberg trade fair group.</p><p>The company demonstrates broad topical coverage at the CIIE: from sustainability innovations in the brewing industry – such as the recovery of brewing waste as a valuable resource – to classic networking formats, the range of topics at the trade fair stand is diverse. This thematic variety reflects the industry expertise of the Chinese subsidiary that has grown over the years.</p><h2>Awards Confirm the Success Course</h2><p>That NürnbergMesse China's strategy is working is also evidenced by recent awards. On December 22, 2025, the company was honored with the title "Global Exhibition Leading Enterprise 2025." Just a few months later, on February 28, 2026, the NürnbergMesse China team received the in-house award "Growth Star of the Year" for the second time in a row. This repeated recognition within the corporate group demonstrates the Shanghai subsidiary's consistently positive business development.</p><h3>A Symbol of German-Chinese Economic Cooperation</h3><p>Beyond business success, the anniversary also symbolizes the close economic integration between Germany and China in the trade fair sector. The company's hashtag campaign for the anniversary – including slogans such as "Sino-German Cooperation" and "Connecting China and the World" – pointedly captures this claim. As the NürnbergMesse Group's first foreign subsidiary, the Shanghai company has significantly contributed over the past twenty years to connecting international exhibitors and visitors with the Chinese market.</p><h2>Conclusion and Outlook</h2><p>With the anniversary celebration on November 6, 2026 and the first-time CIIE participation, NürnbergMesse China sends a clear signal for the future. The combination of two decades of market experience, current industry awards, and new event formats such as the embedded world China Conference shows: The company views the anniversary not as a retrospective, but as a starting point for further growth. For the international trade fair industry, the development of the Chinese NürnbergMesse subsidiary is likely to remain a closely watched example of successful internationalization strategies in the future.