Messe Berlin and NürnbergMesse: New Partnership in India

<p>The Indian market for fruit, vegetables and organic food is increasingly attracting the focus of the international trade fair industry. With a new strategic partnership, Messe Berlin and NürnbergMesse are now combining their expertise and bringing two of their best-known brands – FRUIT LOGISTICA and BIOFACH – to Mumbai. The cooperation is considered a groundbreaking signal for the further internationalization of both trade fair formats.</p>

<h2>Two leading trade fairs, one common goal</h2> <p>FRUIT LOGISTICA is among the world's leading trade fairs for global fruit trading, while BIOFACH is the world's leading trade fair network for organic food. With the new partnership, both formats are to be brought together in India in the future – a market that is increasingly gaining importance due to its size and growing awareness of sustainable nutrition.</p> <p>For Messe Berlin and NürnbergMesse, this step is part of a long-term growth strategy in Asia. Both organizers already have established international branches of their core brands, but the joint presence in India marks a new quality of cooperation between the two German trade fair companies.</p>

<h3>Signing in Mumbai</h3> <p>The partnership was formalized on September 1, 2026 in Mumbai. The Memorandum of Understanding was signed by Satyendra Mehra, Group Director and member of the Management Board of NürnbergMesse India, and Katrina Leung, Managing Director and Vice President Asia Pacific of Messe Berlin. The signatures of both responsible parties symbolically represent the pooling of expertise from two traditional German trade fair locations – Berlin and Nuremberg – in one of the world's most dynamic growth markets.</p>

<h2>Why India is strategically important as a location</h2> <p>The Indian subcontinent is one of the world's largest producers of fruit and vegetables and at the same time has a rapidly growing market for organic and sustainability products. For international exhibitors and buyers, a combined platform based on fruit and organic expertise thus offers clear added value: instead of visiting two separate trade fairs, market participants should in future benefit from an integrated offering that covers both the fresh produce trade and the organic value chain.</p> <p>The combination of FRUIT LOGISTICA and BIOFACH thus follows a trend that is also being observed in other international markets: trade fair organizers are increasingly relying on cross-industry synergies to increase the reach and relevance of their formats in new regions. For exhibitors from agriculture, fruit trading and the organic industry, this promises more efficient market access and greater visibility in the Indian market.</p>

<h3>Significance for the German trade fair industry</h3> <p>The partnership between Messe Berlin and NürnbergMesse fits into a series of international cooperations by German trade fair organizers who are increasingly positioning their specialized brands globally. While other German trade fair companies are increasingly networking in European or South American regions, for example, this alliance sets a clear focus on the Asian market – and thus emphasizes the growing importance of India as a target region for trade fairs in the agricultural and food sector.</p> <p>For both trade fair companies, the cooperation also means a pooling of resources and networks on site. Instead of each building independent structures, FRUIT LOGISTICA and BIOFACH will benefit in future from joint sales and marketing activities in India – a model that could also be transferred to other growth markets in the long term.</p>

<h2>Conclusion and outlook</h2> <p>With the signing of the Memorandum in Mumbai, Messe Berlin and NürnbergMesse have laid an important foundation for their joint expansion in India. The combination of FRUIT LOGISTICA and BIOFACH creates a platform that specifically addresses both the global fruit trade and the organic food industry – two segments that offer considerable growth potential in the Indian market.</p> <p>How the partnership will be reflected in concrete terms in exhibitor numbers and event formats will become clear in the coming months. However, one thing is already clear: the cooperation underscores how German trade fair organizers are increasingly relying on strategic alliances to develop international markets together and more efficiently.</p>