ITB Berlin 2027: Tickets Available, ITB Orange Pass Debuts

<p>The world's leading trade fair for the travel and tourism industry is entering its next round: Ticket sales for <strong>ITB Berlin 2027</strong> have started, and with the new <strong>ITB Orange Pass</strong>, an additional access format is entering the ticket portfolio. Those who want to secure their tickets early should keep an eye on the dates.</p><h2>Dates and Venue at a Glance</h2><p>ITB Berlin 2027 will take place from <strong>Tuesday, March 16 to Thursday, March 18, 2027</strong> at the Berlin exhibition grounds (Messedamm 22, 14055 Berlin). Opening hours for visitors are daily from 10 a.m. to 6 p.m., exhibitors have access to the grounds from 8:30 a.m. to 7 p.m. This continues the fair's long tradition: Since 1966, ITB Berlin has been the central platform for the international travel industry and was particularly celebrated in 2026 under the motto "Discover the stories behind 60 years of legacy" on the occasion of its 60th anniversary.</p><h3>The Following Years Are Already Confirmed</h3><p>Those who plan long-term can now note the upcoming dates: In 2028, ITB Berlin will take place from March 7-9, in 2029 from March 6-8, in 2030 from March 5-7, and in 2031 from March 4-6. This early date announcement makes it considerably easier for exhibitors and trade visitors to plan travel and budgets for the coming years.</p><h2>Ticket Sales Exclusively Online – No On-Site Ticketing</h2><p>An important organizational note concerns the ticket purchasing process: <strong>The sale and redemption of vouchers take place exclusively in advance and online via the fair's ticket shop.</strong> There will be no ticket counters on-site. Interested parties should therefore register in time to avoid missing deadlines.</p><p>According to the official information from Messe Berlin, tickets for ITB Berlin 2027 will be available from mid-October 2026 in the ticket shop. Specifically for trade visitors, sales are scheduled to open in December 2026. Those who wish to be informed about the exact start time and early bird offers can register for the so-called ITB Insider – a free notification service from the fair.</p><h2>ITB Orange Pass Celebrates Its Premiere</h2><p>As a new feature in the ITB Berlin 2027 ticket offering, the <strong>ITB Orange Pass</strong> is making its debut. With this additional access format, Messe Berlin GmbH is expanding its existing ticket portfolio and responding to the industry's growing international demand. Details on the scope and conditions of the new pass will be announced gradually through the fair's official channels and through the ticket shop.</p><h3>Deadlines for Exhibitors to Keep in Mind</h3><p>Exhibitors also have an important deadline: The <strong>registration deadline for booth applications closes on September 1, 2026</strong>. Companies in the travel and tourism industry that wish to have their own booth in 2027 should schedule this date in their calendar.</p><h2>Broad Range of Topics and Strong Partners</h2><p>In terms of content, ITB Berlin adheres to its proven concept: In addition to geographical organization by destinations, in 2027 central market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism and Travel Technology will again be covered. The trade fair program is complemented by the ITB Berlin Convention, which serves as the industry's leading think tank discussing current trends and innovations in tourism. Trip.com also served as the official ticket sponsor of ITB Berlin 2026 – an indication of how closely the fair is interconnected with international industry players.</p><h2>Conclusion and Outlook</h2><p>With the start of ticket sales and the premiere of the ITB Orange Pass, ITB Berlin 2027 is already sending a clear signal early on: Messe Berlin GmbH wants to provide international trade visitors with the smoothest possible and digitally organized access. Given that the dates are already set through 2031, it is clear that ITB Berlin is expanding its position as the world's leading trade fair for the travel and tourism industry in the long term and strategically. Those who want to be part of 2027 should inform themselves now through the ITB Insider and plan their ticket purchase in time – because on-site there will no longer be any way to spontaneously purchase a ticket.</p>