Hannover Showcases Tourism at the State Garden Show 2026

<p>The State Garden Show in Bad Nenndorf opens its gates in 2026 not only for flower enthusiasts and garden lovers – it will also become a stage for regional tourism promotion. From September 7-13, the Hannover Marketing and Tourism GmbH (HMTG) will present the tourism highlights of Lower Saxony's state capital to a broad audience. The event thus offers an ideal platform to inspire visitors from the region and beyond for an excursion or short trip to Hannover.</p>

<h2>A Window to Hannover in the Heart of Bad Nenndorf</h2> <p>Within the framework of the State Garden Show, attention is directed to various regions of Lower Saxony, which present their offerings in the so-called <strong>Regional Pavilion</strong>. The HMTG uses this opportunity to deliberately promote Hannover as a travel destination from September 7-13, 2026. The pavilion is part of the overall concept of the State Garden Show, which traditionally brings together numerous exhibitors from tourism, culture, and business for several weeks.</p>

<h3>Bad Nenndorf as a Tourism Hub</h3> <p>Bad Nenndorf, located in the Schaumburg district, is known for its spa and wellness tradition. As the host of the State Garden Show 2026, the city will be at the center of Lower Saxony's tourism landscape for several months. The presence of HMTG in the Regional Pavilion exemplifies how regional cooperations in the tourism sector are used to create synergies between neighboring travel destinations. For Hannover, this means the opportunity to reach an audience that is already interested in excursions and local recreation in Lower Saxony.</p>

<h2>Tourism Marketing in Regional Networks</h2> <p>Hannover Marketing and Tourism GmbH is the central institution for tourism marketing of the state capital. With its presence at the State Garden Show, HMTG relies on a proven approach: direct contact with potential guests at a place where high visitor traffic already coincides with interest in leisure and recreation offerings. Such cooperation formats between state garden shows and urban tourism organizations have been gaining increasing importance in recent years, as they offer a cost-effective and target-group-appropriate way to make regional destinations visible.</p>

<h3>What Visitors Can Expect in the Regional Pavilion</h3> <p>In the Regional Pavilion, interested parties will receive information about Hannover's tourism offerings during the event week. The specific design of the presentation is the responsibility of HMTG, which serves as a point of contact for questions about attractions, events, and leisure opportunities in the state capital. Participation in the State Garden Show thus fits into a series of marketing activities through which Hannover is regularly present at regional and national events.</p>

<h2>Conclusion and Outlook</h2> <p>Hannover's presence at the State Garden Show 2026 in Bad Nenndorf demonstrates how closely tourism marketing and regional major events can be intertwined. For HMTG, the one-week appearance from September 7-13 offers the opportunity to introduce Hannover to a broad and interested audience. It will be exciting to see what further collaborations between Lower Saxony cities and major events emerge in the coming years – the State Garden Show 2026 could serve as a blueprint for similar formats.</p>