EDEKA Becomes Nutrition Partner of Longevity Forum Germany

<p>Healthy aging has long become one of the defining topics of our society – and food retail is increasingly positioning itself as an active shaper of this debate. With the new partnership between <strong>EDEKA</strong> and the <strong>Longevity Forum Germany</strong>, another major player is now focusing on the connection between nutrition and prevention. The launch is the Forum's impulse day on September 4, 2026 at the Congress Center Hamburg (CCH).</p><h2>A new format for professionals and consumers</h2><p>The Longevity Forum Germany sees itself as a platform that makes scientific knowledge about healthy aging accessible to a broad audience. According to the organizers, around <strong>500 to 600 participants</strong> are expected at the opening event – a mix of professionals and health-interested consumers. For EDEKA, this is the ideal framework to showcase its own nutrition expertise: The food retailer has its own exhibition stand on site and offers visitors free "Vital-Highlights" for direct experience.</p><h3>Nutrition focal points at the center</h3><p>At the stand, EDEKA presents those product categories that are particularly relevant for conscious nutrition in old age. These include, among others:</p><ul><li>Bio-certified offerings</li><li>Fresh fruits and vegetables</li><li>Protein-rich products</li><li>Plant-based nutrition options</li></ul><p>These focal points are presented using concrete house brands and assortment examples such as <strong>EDEKA Bio</strong>, <strong>EDEKA Herzstücke</strong> and <strong>MAX BALANCE</strong>. In doing so, the retail group builds on its existing commitment to reflecting individual nutritional needs – from protein to organic to gluten-free offerings – in its range and thus providing consumers with choices for different lifestyles.</p><h2>Long-term collaboration instead of one-time action</h2><p>Unlike many classic sponsorship engagements, the cooperation between EDEKA and Longevity Forum Germany is designed as a long-term partnership. The goal is to anchor impulses for healthy aging, conscious nutrition and prevention not just at a single event, but continuously in people's everyday lives. To this end, it is planned to play out corresponding content in the future via EDEKA's social media channels, the EDEKA app and other customer touchpoints.</p><p>Markus Mosa, Chairman of the Board of EDEKA ZENTRALE Stiftung & Co. KG, explains the motivation behind the commitment: "Healthy aging is one of the central societal challenges of our time. Nutrition plays a key role in this. As a food retailer, we accompany millions of people every day in their purchasing decisions. This also creates responsibility. Together with Longevity Forum Germany, we want to communicate scientifically founded knowledge about nutrition and prevention in an understandable way and show how health-promoting habits can be anchored step by step in everyday life."</p><h3>Relevance for the trade fair and events industry</h3><p>For the trade fair industry, the partnership is another signal that topic areas such as health, prevention and longevity are increasingly generating their own event formats that appeal to both professional audiences and end consumers. Retail companies are positioning themselves no longer just as exhibitors with a classic sales focus, but as knowledge providers and partners in socially relevant debates. EDEKA's appearance at the impulse day exemplifies how an established retail group uses a new event format to make brand messages about nutrition and health directly experiential – away from the classic store shelf.</p><h2>Conclusion and outlook</h2><p>With the impulse day on September 4, 2026 in Hamburg, a partnership begins that goes beyond a one-time presence. EDEKA is deliberately betting on long-term cooperation with Longevity Forum Germany to continuously translate the topic of healthy aging into consumers' everyday lives – from the store counter to digital channels. It remains exciting for the industry to observe how the new forum format establishes itself in the long term and which other partners from retail and the health economy will join this trend.</p>