ANWR Order Campus: Double-Digit Visitor Growth in Mainhausen

<p>The footwear retail sector is showing investment enthusiasm: At the Order Campus in Mainhausen, the ANWR Group recorded double-digit visitor growth. The Summer No.1 trade fair thus confirmed the course of the association group to continue developing its ordering days as a central industry platform for stationary footwear retail.</p><h2>Over 1,000 visitors at the Order Campus</h2><p>From August 12 to 14, 2025, the Mainhausen Trade Fair Campus opened its doors for the Summer Order Summer No.1. According to ANWR, the fair welcomed over 1,000 visitors during this period – a result that the association group interprets as a clear sign of the continued relevance of personal order business. Especially at a time when digital order systems and online platforms are taking up more and more space, the double-digit increase in visitors underscores the value of direct exchange between retailers and industry on site.</p><p>The program of the Summer Order was broad-based: In addition to traditional ordering opportunities with numerous brands and suppliers, ANWR focused on a comprehensive supporting program of lectures, events and innovative concepts for product range design. In this way, the Order Campus positions itself not only as a pure ordering platform, but increasingly as a place for professional exchange and inspiration for footwear retail.</p><h2>Mainhausen as a permanent part of the trade fair calendar</h2><p>The Mainhausen Trade Fair Campus has long become a permanent fixture in the footwear industry's calendar. Twice a year, in February and August, ANWR invites participants there – supplemented by additional specialized formats throughout the year. For example, the Summer No.1 was followed in September by Summer No.2, which focused on comfort, barefoot, and fashion. This thematic differentiation allows participating brands to address their target groups in retail even more effectively, while buyers benefit from a clear structure of ordering activities.</p><h3>Outlook on upcoming ordering dates</h3><p>For the upcoming season, ANWR has already set the facts: The next Summer Order in Mainhausen is scheduled for August 10-13, 2026. In the medium term, the Order Campus is thus firmly anchored in the calendar – dates for 2027 are already set, including an ANWR Order Winter from February 16-19 and another Summer Order from August 10-13. This planning certainty should help particularly small and medium-sized specialty retailers to organize their travel and ordering planning early.</p><h2>Diverse supporting program strengthens the ANWR brand</h2><p>In addition to classical shoe ordering, ANWR has expanded its portfolio in recent editions with additional formats. For example, the Supreme Kids segment celebrated a runway premiere, while in parallel the Barefoot Fair positioned itself as an independent, increasingly international industry platform. The Supreme Body & Beach format is also already in the pipeline for upcoming dates. This diversification shows how ANWR is trying to bundle different market segments – from children's shoes to barefoot shoes to swimwear – under one common trade fair roof and thus increase the attractiveness of the Mainhausen location for a broader audience.</p><p>For participating brands and suppliers, this bundle of formats offers the advantage that they can reach their target groups in specialty retail bundled at one location without having to rely on several separate trade fair trips. For retailers, in turn, the thematic focus of individual ordering dates creates clear added value in product range planning.</p><h2>Conclusion and Outlook</h2><p>The double-digit visitor increase at the Order Campus in Mainhausen is a positive signal for the entire footwear industry and confirms ANWR's strategy of linking physical ordering dates with an attractive supporting program. With the already scheduled Summer Order 2026 and additional formats such as Supreme Kids, Barefoot Fair and Supreme Body & Beach, the association group creates a multi-layered offering that serves different market segments. Whether the positive visitor trend continues at upcoming dates remains to be seen – but the foundations for a continued vibrant ordering business in Mainhausen have certainly been laid.</p>